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WHAT IS DIGITAL MARKETING?

Digital Marketing in a very oversimplified way is the promotion of products or services to a target audience via one or more forms of electronic media. These types of electronic media include, but are not limited to Google Ad Words, Facebook Ads, social media sites (Facebook, Linkedin, Instagram, Snapchat, Pinterest), Search Engine Marketing, mobile phones, electronic billboards, television & radio channels. It is incredibly important for businesses/brands to engage with customers on a regular basis and digital marketing helps make that very possible.
The world is constantly changing and advertising and marketing methods 20+ years ago are not nearly as…

A GREAT DIGITAL EXPERIENCE & YOUR EMAIL ADDRESS

Customer experience has been defined by the quality of all of a consumer’s encounters with a company’s products, services and brand. It is said that a strong customer experience has been shown to increase customers, sales & loyalty. However many businesses struggle to identify the best methods to achieve this great customer experience. Now lets talk about the digital customer experience?
That includes the experience someone has through their digital interface whether it be a computer, smartphone or tablet. Anytime someone takes out their phone and Google’s a local business, a divorce attorney or ice cream parlor, they are having…